With a bewildering choice of PPI leads, here may be a short guide to those that provide the best conversion rates and value for money…

1. Raw data. These leads are just names and addresses of potential customers. You should see a return of one pack out per hundred leads. In terms of value these leads should be no more then fifty pence every so each pack out will cost fifty pounds, once you add in UK telephony and workers costs the true figure is around seventy pounds per pack out.

2. Filtered data. Here the leads are pre-filtered. With contact details, you must also expect details of loans the individual has including the lender and amount. These leads should be around one pound fifty and carry a conversion rate of one in ten. Every pack out thus will value fifteen pounds, that rises to twenty pounds together with UK telephony and staffing costs.

3. Survey leads. These leads ought to be pre-qualified to carry all client details, lender and specific loan amounts. The price should be seven to ten pounds per lead with a conversion of one in three. Each pack out ought to cost twenty to thirty pounds rising by 5 pounds per pack out.

4. Hotkeys. Here a live customer is transferred directly to you. They ought to be fully qualified with all relevant criteria understood and met. The conversion rate is terribly high at one in two but the cost per lead is sometimes twenty 5 to thirty pounds. So each pack out can cost fifty to sixty pounds with minimal staffing costs.

Obviously, the amount of your decision operatives and the dimensions of your operating budget can dictate the most effective possibility for you. But this guide can set you off in the proper direction. Read more other useful information about premier credit card, zero percent credit cards and travel credit card